Australian contemporary artist CJ Hendry has transformed a temporary Art Basel installation into a year-round destination, opening her first permanent flagship in Asia at 15 Aberdeen Street, Central. The multi-story Flower Shop expands on the immersive concept that drew thousands during Art Basel Hong Kong, offering visitors a blend of oversized floral sculptures, limited-edition collectibles, and interactive exhibits that blur the line between gallery and retail experience.
A Multi-Story Immersive Space
The flagship occupies an entire building in one of Hong Kong’s most vibrant arts neighborhoods, a short walk from the Central–Mid-Levels Escalator, PMQ, and Tai Kwun. Unlike Hendry’s earlier pop-up installations, the permanent venue provides significantly more room for visitors to explore her signature Flower Shop concept at their own pace.
Inside, guests encounter giant floral displays, plush flower sculptures in vivid colors, and playful arrangements designed to be both observed and photographed. The atmosphere shifts between art exhibition, concept store, and experiential space. Each floor introduces new displays, with seasonal installations and exclusive product releases planned throughout the year.
Exclusive Collectibles and Interactive Displays
Alongside the visual installations, the flagship offers a curated selection of merchandise exclusive to Hong Kong. Collectors can purchase individual flowers from the permanent Flower Shop to build custom bouquets of Hendry’s signature plush blooms, rather than taking home a standard souvenir. The venue also stocks limited-edition prints and other collectible items not available elsewhere.
The interactive nature of the space encourages visitors to engage directly with the art. Rather than simply viewing pieces behind barriers, guests are invited to touch, pose with, and rearrange certain elements, reinforcing Hendry’s reputation for creating accessible, joy-driven work.
Why Central? A Cultural Hub
The decision to locate permanently in Hong Kong follows the overwhelming success of Hendry’s Flower Market installation during Art Basel Hong Kong, which attracted large crowds and sold out quickly. Rather than repeating a temporary format, the artist chose Central as the long-term home for the concept, giving both local residents and international travelers ongoing access to her playful universe.
The opening also underscores Hong Kong’s growing status as a leading contemporary art destination in Asia. With world-class galleries, museums, and creative spaces reshaping the city’s cultural landscape, the flagship adds another distinctive attraction to an already dynamic scene.
Visitor Tips and Best Times to Go
Weekday mornings typically offer the most relaxed experience, with fewer crowds and shorter wait times. New product launches and weekends draw heavier foot traffic, especially among collectors eager to secure limited-edition releases. Visitors should plan for at least 30 to 60 minutes inside the building, though those exploring seasonal installations or making purchases may stay longer.
The Verdict: Worth a Visit
For contemporary art enthusiasts, the flagship delivers a faithful extension of Hendry’s creative vision—playful, bold, and unpretentious. Even visitors unfamiliar with her hyperrealistic drawings will find the Flower Shop one of Central’s most eye-catching new destinations. Its combination of bold design, collectible art, and interactive spaces ensures there is something new to discover on every return visit.